Privacy Policy

1. Information on Personal Data Collection & Data Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below you will find information on how we process your personal data when you use our site. Personal data refers to any information that can be used to identify you personally.

1.2 The data controller for personal data processed through this site is:
Mia Grace London, operated by Scaipart LLC.
For any questions regarding your personal data, please contact us at: support@miagracelondon.com

1.3 We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1.4 For security purposes and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries), this site uses SSL or TLS encryption. You can recognise an encrypted connection by the "https://" prefix in the address bar and the padlock symbol in your browser.

2. Data Collected When You Visit Our Site

When you use our site for purely informational purposes (without registering or submitting any information), we collect only the data that your browser automatically transmits to our server (server log files):

Page visited
Date and time of access
Volume of data transmitted (in bytes)
Source/referral from which you accessed the page
Browser used
Operating system used
IP address (where applicable, in anonymised form)

This processing is carried out on the basis of our legitimate interests (Article 6(1)(f) UK GDPR) in improving the stability and functionality of our site.

3. Cookies

To enhance your visit and enable certain features, we use cookies on various pages. Cookies are small text files stored on your device.

Some cookies are deleted at the end of your browsing session ("session cookies"). Others remain on your device and allow us or our partners to recognise your browser on your next visit ("persistent cookies").

In accordance with the Privacy and Electronic Communications Regulations 2003 (PECR), we will only set non-essential cookies (such as analytics or marketing cookies) with your prior consent. You can manage or withdraw your consent at any time via our cookie settings. Please note that refusing certain cookies may limit some features of our site.

4. Contact Us

When you contact us (e.g. via a contact form or by email), personal data is collected. This data is used exclusively to respond to your enquiry and is processed on the basis of our legitimate interests or, where relevant, the performance of a contract.

For any request, you may write to us at: support@miagracelondon.com
This site is operated by Scaipart LLC on behalf of Mia Grace London.

5. Data Processing for Contract Performance

Personal data is collected and processed when you provide it to us in the context of fulfilling a contract or creating a customer account (Article 6(1)(b) UK GDPR). You may request deletion of your account at any time by contacting us at support@miagracelondon.com.

6. Use of Your Data for Direct Marketing

6.1 Newsletter — If you subscribe to our newsletter, you will regularly receive information about our offers. We use a double opt-in process and rely on your consent (Article 6(1)(a) UK GDPR) as the lawful basis. You may unsubscribe at any time via the link provided in the newsletter or by contacting us at support@miagracelondon.com.

6.2 Newsletter for existing customers — If you provided your email address during a purchase, we may send you offers for similar products on the basis of our legitimate interests, in accordance with the Privacy and Electronic Communications Regulations 2003 (PECR). You may object to this at any time by contacting us or using the unsubscribe link in any email we send.

7. Data Processing for Order Fulfilment

7.1 Your personal data may be shared with the carrier responsible for delivery and with the relevant financial institution for payment processing, solely for the purpose of fulfilling your order.

7.2 Payment Providers

PayPal — PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. Privacy Policy: https://www.paypal.com/privacy
Klarna / SOFORT — SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany. Privacy Policy: https://www.klarna.com/sofort/privacy-policy/

8. Review Reminders

We may use your email address to send you a one-time reminder to review your order, provided you have expressly consented to this in accordance with PECR.

9. Social Media

Our site uses plugins from the following social networks: Facebook, Google, Instagram. These plugins are integrated using a privacy-friendly solution. Data is only transmitted to these platforms when you actively click the relevant button. Please refer to each platform's own privacy policy for details of how they process your data.

10. Online Marketing & Advertising

We use Google DoubleClick, Google Ads Conversion Tracking, and Google Ads Remarketing to deliver relevant advertising. These tools are only activated where you have provided your consent via our cookie banner. You can manage your advertising preferences at: https://www.google.com/settings/ads

11. Web Analytics

This site uses Google Analytics with IP address anonymisation, activated only with your consent. You can also prevent data collection by installing the browser opt-out plugin available at: https://tools.google.com/dlpage/gaoptout

12. Retargeting

Facebook Pixel — Used only with your consent. Data processed in accordance with Meta's privacy policy: https://www.facebook.com/privacy/policy/
Google Ads Remarketing — Used only with your consent. You can disable this feature at: https://www.google.com/settings/ads

13. International Data Transfers

As Mia Grace London is operated by Scaipart LLC, some of your personal data may be transferred to and processed in the United States. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with UK GDPR, such as the use of the UK International Data Transfer Agreement (IDTA) or other approved transfer mechanisms.

14. Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have the following rights:

Right of access to your personal data (Subject Access Request)
Right to rectification of inaccurate or incomplete data
Right to erasure ("right to be forgotten")
Right to restriction of processing
Right to data portability
Right to object to processing based on legitimate interests or for direct marketing
Right to withdraw consent at any time, without affecting the lawfulness of prior processing
Right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113

To exercise any of your rights, please contact us at: support@miagracelondon.com. We will respond within one month of receiving your request, as required by law.

15. Data Retention

Personal data is retained only for as long as necessary for the purposes for which it was collected, or as required by applicable law. Upon expiry of the relevant retention period, data is securely deleted or anonymised, unless it is still required for the performance of a contract or we have a legitimate interest in its continued retention.